I have always been fascinated with the power of words and their ability to influence people. Because of this, I have built a career around creating bold, powerful copy in numerous mediums that attracts, engages, and delights readers.
I graduated from Kennesaw State University in 2016 with a degree in Communications: Journalism & Emerging Media. In college, I worked numerous internships and editor positions to hone my writing skills. I served as both a Senior Staff Writer and News Editor for The Sentinel, Kennesaw State’s student media newspaper, where I learned my ways around the newsroom, editing and assigning stories and making editorial decisions about layout and other aspects of the paper. I also served as the sole editor for KSU News Now, the online newspaper for Kennesaw State University’s School of Communications. As part of this role, I developed social media handles for the newspaper and was responsible for editing and formatting all content. I also landed my first internship at a major publication, The Atlanta Jewish Times, where I worked with their WordPress website and wrote, formatted and posted several articles a week. I also handled social media.
Full Time Roles
In my first role after college, I served as the E-Communications Coordinator for Elevanta, a franchisee association management company and small business healthcare plan provider in Kennesaw that assists franchisees from three major brands: Planet Fitness, Buffalo Wild Wings, and Burger King. In my role, I edited all digital content across four websites (WordPress and Drupal) for accuracy and brand alignment, ensured SEO-friendliness of each page, and contributed and edited articles for our three quarterly publications: Score, Geared Up, and Flame. In addition, I also created handles and curated content for Facebook, LinkedIn, Twitter, and Instagram for four associations, managing a total of 16 social media handles using HootSuite. I also wrote marketing emails to entice members to come to our events, and monitored email analytics to determine success and suggest new strategies or language. In addition, I was responsible for three different weekly “News You Can Use” emails that sent to each group of franchisees; I found relevant information about competitors, industry news, and best practices keeping the demographics of the franchisees in mind.
In my second position, I jumped into the world of digital marketing while still utilizing my passion for writing. For two years, I worked in digital marketing at the Marcus Jewish Community Center of Atlanta, a community center that caters to over 60,000 people a year of all ages from all walks of life. As part of my role, I created and distributed several external emails per week, including five monthly newsletters. There are several brands within the agency such as preschool, day camp, fitness and wellness, arts and culture, teen programming, family programs, etc. that each have their own tone and audience I was responsible for imitating in copy I produce for their emails and their websites. I also led the charge on creating content marketing articles for our website, writing about our camps and fitness programs. I also learned Photoshop, and designed email layouts for two major programs areas to be used as their newsletters. Additionally, I wrote the CEO’s message for our yearly program guide, which aims to inform members of everything happening at the MJCCA and entice them to get involved in our programs.
After my time at the MJCCA, I joined a creative and unique role in e-commerce as Editor at Global Savings Group. I ensured the digital optimization and revenue generation for white label coupon pages for Business Insider and CNN. I worked with the affiliate networks of 25 retailers on a daily basis from a multitude of industries and interests. I was in charge of a total of 50 pages on a daily basis, writing static and dynamic content, researching industry trends and analyzing SERP, CTR, BR, CTR, Conversion Rates, and other KPIs and prioritizing retailers based on my findings. I took it upon myself to devise and and test new ideas for each of my retailers, such as: testing effectiveness of % off versus $ off language, highlighting popular products using research from Answer the Public, coupon code splitting, and deal generalization. I shared my findings with other editors in order to help improve all our pages. I also served as a point person between the retailer affiliate networks and account managers, making suggestions and asking questions; some of my suggestions led to increased visibility and revenue for two of my retailer pages: StubHub and Belk. My proudest moment at GSG was being chosen as one of two editors in the U.S. team chosen for a company wide retailer landing page revamp project, where I contributed and implemented ideas for the project. One of my last projects I did at GSG was helping create a New Editor Training Guide, where I contributed 11 pages of material.
My journey in life led me back to the Atlanta Jewish Times, where I currently manage online content and serve as a staff writer. I work with social media, email marketing, and our website. During my first month on the job, I increased reach on Facebook by 87%, engagement by 260%, and likes by 530% using social media best practices. I also started creating stories for our Instagram, and added a Link In Bio to Instagram in order to bring traffic to our website through a previously underutilized source; in the first week, I kept the Link in Bio click through rate at 27.2%; it has stayed consistently at around 30% since. In addition, I created a video using Promo encouraging people to vote in our Best Of Jewish Atlanta contest. Every week, I format and post stories from our newspaper for a digital format; I am responsible for organizing these on the front page of our website, also. In my first month on the job, I increased website page views from 165,000 to 191,000 and kept page views consistently at or just below 200,000 since my second month on the job. On the email marketing front, I use Mailchimp to send three weekly eblasts to 6,000 subscribers. I increased our average average open rate from 28.3% to 32.7% and average click through rates from 7.7% to 9.1% during my first three months on the job.
While working full time, I also dedicated some volunteer work to Odyssey, an online publication designed to help young writers build a portfolio. In addition to writing a piece of my own every week, I also edited five articles a week on average, formatted and posted them to the website, and gave constructive feedback to my writers.
Since late 2020, I have also served as a volunteer social media coordinator for Kudzu Cat Alliance, a nonprofit cat rescue organization in Smyrna with a TNR mission. I’ve worked on numerous campaigns with the organization, including Amazon Smile, Hearts for Paws, Kroger Community Partners, Giving Tuesday, and Valentine’s Day campaigns. I post Facebook, Instagram, and on Instagram stories. My efforts for Giving Tuesday helped raise $600 for the organization.
Tying it all together…
And now, here I am, taking everything I have learned throughout the years in order to offer my services to the world. My goal as a freelance writer and digital marketer is to help boost your brand with copy that is exciting, motivating, and create the results you crave.
Sound like something you’d be interested in? Check out what services I offer and let’s get started!